PR Ed Stafford; Walking The Amazon
On April 2nd 2008 Ed Stafford from Leicestershire began his quest to walk the entire length of the Amazon River from source to sea. No man has ever done what he is attempting to do. Ed's walk has been described by explorers the world over as one of the most dangerous and difficult expeditions ever undertaken.
Vikki has managed Ed’s publicity campaign since the beginning of his expedition in 2008. There are too many cuttings to include, but here are some of our favourites:
TV
Good Morning America ABC
CNN International
This Morning (ITV)
ITV News
BBC Breakfast
Print
The Daily Mail (x3)
The Sun
The Guardian (x2)
The Times (x2)
Magazine
Men’s Journal
FHM
CNN Traveller
Outer Edge (cover)
Geographical (cover)
Radio
Radio One
A regular slot on George Lamb’s BBC6Music show
BBC Leicester
Web
BBC Website
Guardian Online, Mail Online& countless adventure websites & walking websites around the globe including Reuters Brazil
Regional
The regional press in the Leicestershire area, Ed’s home, have been supportive and covered his expedition regularly in print and on radio
Key link ups
Ed linked up with the Prince’s Rainforest Project. His weekly video blogs from the jungle excited interest in schools. www.walkingtheamazon.com.
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