The Spelling Society

The Spelling Society have been clients of Press Contact since 2006. The coverage garnered by the Society during the period 2007 – 2010 has been consistently high in both broadcast and print media..

Sample campaign:

In 2008 The Spelling Society celebrated their 100th birthday. Press Contact was charged with raising the profile of the Society. Vikki Rimmer collated more than 150 news cuttings for the Society during the period June – September 2008.


To celebrate the Society's 100th birthday Vikki commissioned a piece of research on the current state of UK spelling. One thousand people were asked to spell 10 commonly used words.

The results showed that around half of British adults were unable to spell words such as embarrassed, liaison or millennium. Those surveyed blamed poor spelling on their parents and teachers.

The survey results were tailored for national and regional press and broadcast.

Vikki also took advantage of the news agenda including piggybacking off an article that was published by The Times Higher Education Supplement. This generated extensive coverage and debate.

Results:

More than 150 pieces of coverage were achieved including:
- The One Show BBC One
- BBC News
- BBC Breakfast
- Newsround
- Sky News
- Time Magazine
- All UK nationals

Press Association and Reuters

- More than 30 radio interviews including Raido Five Live, Radio 4 and BBC Wales

The coverage culminated in Opposition Leader David Cameron mentioning The Spelling Society in his Party Conference Speech.

The Spelling Society chair Jack Bovill said: "I have sat on many a BBC sofa to discuss our Society's aims. I personally feel that my appearances on the BBC have initiated a sea change for The Spelling Society. I am now welcomed into the studio for debate and in-depth analysis."

In 2009 Vikki commissioned MORI to undertake a spelling survey in the US. Working with IPSOS MORI Vikki collated the results and sent out a press pack which garnered coverage internationally, including;
The Washington Post, Washington Times, ABC, CNN, The Times (London) and The Telegraph

In 2009 The Spelling Society appeared again on The One Show, The Today programme (Radio 4), BBC Breakfast, The Times, Telegraph, Guardian and Independent.

In 2010 Vikki commissioned another poll to test journalists on their spelling. The results garnered press around the globe, including The Sun and The Guardian in the UK and the story was listed as one of the ten most read of the day.

Back to Clients